PropTech · Brand, product & growth
Brand and digital growth for Modular Home.
Creative & Digital Lead
Result+40%qualified leads
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Creative Art Director & Senior DesignerMadrid · Working worldwide
Creative art direction, branding and digital design
for business growth.
I connect business, creativity and technology to make complex ideas clear, desirable and commercially relevant.
Creative Direction •Brand Strategy •Digital Product •UX & Conversion •Communication •Social & Content •Paid Media •Growth & Analytics •Creative Direction •Brand Strategy •Digital Product •UX & Conversion •Communication •Social & Content •Paid Media •Growth & Analytics •
Selected work
Strategy made visible. Design made useful.
Global brands · Digital experience
Digital art direction for global brands.
Visual Experience Lead
Result10K+WCRD shares
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Fashion · E-commerce & international growth
E-commerce and international growth for Porto Brazil.
Art Director & Brand Strategist
Result+40%online sales
View full case04 — Beyond the work
One vision across brand, product and growth.
I move between strategic thinking and hands-on execution: positioning, concepts, copy, UX, campaigns, content, paid media and measurement. The result is not a collection of disconnected pieces, but one experience that works as a whole.
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