Digital art direction for global brands.
How do you create distinctive experiences for global and regulated brands without losing speed, clarity or consistency?
Visual Experience Lead
Multibrand · Multimarket
Gyro / Dentsu
Overview
Creative direction and scalable digital production for Vodafone, Google, SanDisk, WD_Black, IQOS and AECC — from campaign concept to product experience.
The challenge
Every account brought a different constraint: empathy and accessibility in health, usability in technology, legal precision in regulated categories, and dozens of formats and markets at global scale.
The strategy
I combined emotional storytelling with rigorous UX and modular systems. Core ideas were designed to survive localisation, responsive behaviour, production pressure and the realities of each channel.
360º execution
Cross-functional teams delivered landing pages, email systems, display, social, streaming and interactive formats. Reusable Figma components and clear production rules improved handoff, consistency and QA.
The outcome
The system approach accelerated delivery while protecting craft. WCRD earned more than 10,000 shares, technology experiences improved usability and global campaigns became easier to adapt without diluting the idea.
Capabilities applied
Human impact
Accessible, emotionally clear storytelling for World Cancer Research Day and AECC.
Technology UX
Product education and onboarding for SanDisk and WD_Black, turning features into useful interactions.
Scale by design
Modular assets and governance for email, social, display, landing pages and localisation.
