E-commerce and international growth for Porto Brazil.
How can a young fashion brand scale internationally without losing the energy that makes it desirable?
Art Director & Brand Strategist
Brand, retail & e-commerce
Porto Brazil
Overview
A connected identity, Shopify experience and performance strategy that turned a local swimwear label into an international e-commerce proposition.
The challenge
Porto Brazil needed to feel like a lifestyle brand, improve product discovery and express one recognisable identity across e-commerce, campaigns, social media, events and new markets.
The strategy
I built the brand around a bold, sun-soaked point of view and redesigned the Shopify journey from navigation and collections to product storytelling. Organic, paid and CRM activity shared a single seasonal narrative.
360º execution
The work included visual identity, product merchandising, campaign concepts, photography and film, copy, newsletters, Meta and Google Ads, social planning, SEO and a physical activation at Mad Cool.
The outcome
The first drop sold out, online sales grew and the brand found audiences in the US, Australia and DACH. GA4, Meta Pixel and UTM governance made international performance easier to read and optimise.
Capabilities applied
Commerce experience
A clearer Shopify architecture connected collections, product detail, editorial content and conversion.
Campaign world
A consistent art direction carried through seasonal shoots, film, social, newsletters and paid creative.
Physical to digital
Mad Cool translated the brand into a memorable retail moment designed to generate content and reach.
