Scalable e-commerce design for weDo/.
How do you move fast across markets and formats without compromising a global beauty brand’s visual standards?
Art Director · BestMedia Agency
E-commerce · Campaigns · Social
weDo/ · L’Oréal
Overview
High-end e-commerce, campaign and social assets for weDo/ and L’Oréal, designed to protect global brand consistency while accelerating multi-channel delivery.
The challenge
The work combined extremely high aesthetic standards, tight parallel timelines, multiple markets and formats, and zero margin for brand or compliance errors.
The strategy
I translated the global identity into a flexible campaign system with clear visual hierarchy, modular asset families and repeatable production rules for e-commerce, social, print and presentation formats.
360º execution
I developed launch visuals, product content, digital catalogues, social media campaigns and e-commerce assets, coordinating reviews with agency and brand teams while maintaining precise art direction across every output.
The outcome
Assets launched on time across channels, L’Oréal teams highlighted their consistency and the reusable design system improved internal efficiency for future campaign delivery.
Capabilities applied
Beauty e-commerce
A product-first digital language balanced clarity, desirability and conversion across B2C and professional audiences.
Campaign at scale
Modular visual rules enabled fast adaptation across social, digital, print and multiple campaign moments.
Creative QA
A rigorous review workflow protected typography, composition, claims and brand consistency under pressure.
Film & motion
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