Corporate experiences for Grupo Clece.
How can a corporate brand feel consistent, human and memorable across physical events and digital recruitment journeys?
Creative & Digital Designer
Spain & UK · Multi-platform
Grupo Clece
Overview
A cohesive communication system connecting event branding, responsive websites, employer-brand campaigns and spatial design across Spain and the UK.
The challenge
Premios Compromiso, Laboral MAD and UK recruitment communications needed to balance institutional clarity with an engaging human experience across signage, print, websites, social and live spaces.
The strategy
I built adaptable visual systems around a strong hierarchy and shared brand cues, then mapped each system to the audience journey before, during and after the event or campaign.
360º execution
The scope covered identity, responsive websites, event environments, programmes, banners, social and digital assets, plus coordination with production partners, sponsors and internal stakeholders.
The outcome
The work strengthened brand perception and participation: UK campaigns supported more than 200 healthcare hires, while Laboral MAD generated over 2,000 registrations and 1,843 interviews.
Capabilities applied
Event as a system
Identity, wayfinding, stage, print and digital touchpoints created one recognisable experience rather than isolated pieces.
Employer brand
Responsive recruitment platforms made complex care roles clearer and easier to explore across devices.
Production direction
Hands-on coordination ensured that digital concepts remained precise when translated into physical environments.
Film & motion
See the projects in motion.
