Information design for healthcare and corporate brands.
How do you make highly technical information easier to understand without losing accuracy, credibility or compliance?
Art Director
Healthcare · Corporate · Multi-format
Fragma
Overview
Editorial and digital systems that turned complex medical, legal and corporate information into clear, accessible and visually engaging communication.
The challenge
Technical medical and corporate content had to serve specialists and broader audiences, meet legal constraints and work equally well in print-ready and responsive digital formats.
The strategy
I organised content through strong editorial grids, typographic hierarchy and modular components, making dense information scannable while preserving accuracy and brand authority.
360º execution
The work included websites, reports, healthcare launch campaigns, pharmaceutical identities, corporate presentations, publications and multi-channel production for clients including MSD, Deloitte and Airbus.
The outcome
The systems improved readability and speed of comprehension, while clients valued the professional finish, clarity and consistency delivered across formats.
Capabilities applied
Editorial clarity
Grids, typography and information architecture transformed dense source material into guided reading experiences.
Compliance with craft
Clear production rules protected legal accuracy without flattening the visual identity.
From print to product
Shared principles connected reports, campaigns, websites and mobile interfaces into one coherent system.
