Brand and digital growth for Modular Home.
Can a digital experience capture the value of luxury modular living — and convert interest into qualified demand?
Creative & Digital Lead
Brand transformation · 360º ecosystem
Modular Home
Overview
A 360º repositioning and digital ecosystem that connected brand, UX, content, acquisition and sales for a high-consideration architectural product.
The challenge
The product was innovative, but its digital story was fragmented. Information architecture, value proposition and lead flows needed to make a complex, premium purchase easier to understand and trust.
The strategy
I reframed the proposition around a clearer customer journey: inspire first, explain the modular model, resolve objections and create a frictionless path to enquiry. Every channel was organised around the same narrative and commercial objective.
360º execution
The work spanned visual identity, responsive web experience, content and copy, SEO/SEM, social launch campaigns, Google and Meta Ads, email nurture, HubSpot and ActiveCampaign workflows, Typeform qualification and CRM routing to sales agents.
The outcome
A coherent acquisition-to-sales system made performance visible and repeatable. GA4, GTM, Search Console and Looker dashboards created a shared view of traffic, lead quality, campaigns and CRO opportunities.
Capabilities applied
Brand & narrative
A premium but human language system, supported by art direction, photography, video and Casa Decor storytelling.
Acquisition
SEO content and paid campaigns tested messages and audiences across search and social, with creative adapted by intent.
Conversion & CRM
Qualification forms, automation and sales routing connected marketing activity with real commercial follow-up.
Film & motion
See the projects in motion.
