Building brands with meaning and impact.

I am a Creative Art Director and Senior Designer based in Madrid. My work connects branding, digital product, communication and growth to turn complex challenges into clear brands, useful experiences and systems that can scale without losing their identity.

I work between strategy and execution: researching, finding the idea that brings a project into focus and turning it into a coherent story across positioning, identity, content, digital experience and measurement. I want every decision to have a reason, and creativity not only to stand out, but to help a business move forward.

Living and studying in Auckland, New Zealand, changed my perception of time, space and the world. That experience broadened the way I observe, listen and build storytelling that connects different cultures, contexts and people.

I also collaborate with animal welfare organisations such as Abrazo Animal and A.D.A., and share my life with Pizca and Eddie —Vedder—, my two rescued dogs. Art, music, film, writing, travel and emerging technologies feed my curiosity and my drive to create tools that make everyday life a little better.

Through years of work, experimentation and travel, two ideas took shape: Rock&Clouds, a fashion brand rooted in nature and identity, and EarthFlow, a hybrid space for creativity and community. Developing them has sharpened how I define a vision, build coherent brands and connect products with people.