Social Event Platform & UX/UI Design
Overview
Xplora is a community-driven social platform that enables people to discover cultural events while allowing organizers and small local businesses to create, promote, and manage their own experiences. The goal was to design a product that balanced social discovery with event creation, fostering a genuine sense of community rather than a transactional event-listing tool.
Challenge
The platform had to serve two distinct user groups—attendees and organizers—with different goals and mental models. Key challenges included designing intuitive event discovery, social interaction, messaging, ticketing, and event-creation workflows without overwhelming users. The experience also needed to communicate warmth, trust, and local authenticity while remaining scalable.
Process & Approach
I led the UX process from discovery to validation. This included stakeholder sessions with users and local organizers, persona definition, and journey mapping for both attendee and organizer flows. I designed the information architecture and wireframes, built interactive prototypes in Figma, and iterated through remote usability testing using Maze. Visual and interaction decisions were informed by cultural references and reinforced through friendly microcopy and subtle microinteractions.
Impact & Results
- +80% task completion across key flows (event discovery, RSVP, creation).
- +25% increase in weekly active users.
- Local businesses reported +15% revenue growth after launch.
- Strong qualitative feedback highlighting community fidelity, event support, and ease of use.