Corporate Health Branding & Multi-Brand Guidelines
Overview
In parallel, Fragma delivered specialised visual communication services for healthcare and pharmaceutical clients, including MSD, Abbott, and Johnson & Johnson. My role focused on designing editorial, marketing, and informational materials under strict regulatory, medical, and ethical guidelines.
This work required translating complex scientific and medical information into clear, compliant, and visually structured content suitable for both professional and institutional audiences.
Challenge
Healthcare communication introduces unique constraints:
- Highly regulated content with medical, legal, and ethical approvals.
- Zero tolerance for visual or informational inaccuracies.
- Complex data and terminology requiring clarity without oversimplification.
- Strict visual policies governing imagery, hierarchy, and messaging.
The challenge was delivering clear and engaging design while fully respecting regulatory frameworks and health policies.
Process & Approach
- Collaborated closely with medical, legal, and compliance teams.
- Designed editorial layouts, infographics, and structured documents prioritising readability and accuracy.
- Applied healthcare-specific visual policies, accessibility standards, and content hierarchies.
- Ensured consistency across print and digital formats, optimised for professional review and distribution.
- Maintained rigorous quality control throughout all stages of production.
Design decisions were driven by responsibility, precision, and trust.
Impact & Results
- Clear, compliant communication of complex medical information.
- High client satisfaction in highly regulated environments.
- Strengthened Fragma’s reputation as a trusted healthcare communication partner.
- Visual materials aligned with both regulatory standards and brand credibility.