Digital Product & UX Design
Overview
Webchips is a digital product designed to provide users with access to premium TV content while building trust with those who are resistant to subscriptions. The platform’s design focuses on creating a welcoming and friendly experience with a modern, minimalist look. The brand’s visual identity is both inviting and trustworthy.
The goal was to craft a seamless, intuitive experience that connects users with the content they crave, while driving visibility through social media and influencer partnerships.
Challenge
The main challenge was to create a digital experience that felt approachable, while addressing the key barrier—resistance to subscriptions. Webchips needed to build a platform that encouraged users to invest in premium content without feeling pressured. The design had to remain clear and user-friendly, while integrating social proof from influencers and social media visibility to support brand growth.
Process & Approach
I designed interface structures and interaction flows with a focus on usability, ensuring users could navigate the platform easily and trust the content. Accessibility and brand storytelling were prioritized throughout.
Marketing strategies were created with social media and influencer campaigns in mind, ensuring platform visuals encouraged content sharing and integrated seamlessly with digital strategies. Promotional actions and optimization, especially on social media, boosted engagement and visibility.
Impact & Results
- Created an intuitive user interface that built trust with the platform’s audience.
- Increased social media engagement through shareable content, influencer promotions, and organic reach.
- Enhanced brand visibility and credibility, resulting in higher conversion rates from users hesitant to subscribe.
- Successfully drove traffic and sales through social media campaigns and strategic influencer partnerships.