Brand & Digital Campaign Production
Overview
Fragma operates as a corporate printing and visual communication provider, collaborating with major organisations such as KPMG, Airbus, Deloitte, and other large-scale enterprises. My role focused on delivering high-quality branding, marketing, and communication assets while ensuring strict adherence to each client’s brand guidelines, production standards, and performance requirements.
The work spanned branding systems, marketing materials, editorial layouts, and large-format production, requiring precision, consistency, and scalability across multiple brands simultaneously.
Challenge
Working with corporate clients introduced several layers of complexity:
- Managing multiple brand identities with distinct visual rules and tone of voice.
- Ensuring consistency across print, digital, and large-format outputs.
- Meeting tight timelines and high-volume production demands.
- Maintaining brand integrity while adapting assets to different formats and use cases.
The challenge was balancing creative execution with operational reliability in high-stakes corporate environments.
Process & Approach
I adapted complex brand guidelines across various materials, combining creativity and precision to ensure everything was aligned and production-ready. Close coordination with the internal team and clients was key to maintaining consistency and efficiency.
I designed marketing, editorial, and corporate communication assets, ensuring all files were print- and production-ready. Each file system was organized to support future iterations without losing clarity or quality.
Impact & Results
- Consistent, high-quality delivery across multiple global brands.
- Strong client confidence in Fragma as a reliable corporate partner.
- Improved efficiency and accuracy in multi-brand production workflows.
- Visual outputs aligned with corporate standards and business expectations.