Visual Identity & Editorial Design
Overview
Salomba is an expedition-focused video production company, specializing in capturing adventure, nature, and exploration through cinematic storytelling. The project centered around crafting a visual identity that would reflect the brand’s spirit of adventure and discovery, translating this into a comprehensive visual system. This included designing posters, catalogues, and branding materials that were consistent across all channels, from digital platforms to print.Challenge
The challenge was to create a dynamic visual language that could convey both the excitement and professionalism of expedition video production while maintaining clarity and consistency across various formats. The identity needed to balance creative expression with the technical precision required for video production and the global appeal of the brand’s expeditions.
Process & Approach
Salomba’s identity needed to convey adventure and technical excellence. I focused on creating a flexible visual system that worked seamlessly across digital, print, and video, maintaining authenticity and coherence. From typography and layout to motion graphics, each element reinforced the exploration narrative and the brand’s adventurous spirit. Visual consistency ensured that every piece told part of the story without losing impact.
Impact & Results
- Created a dynamic and impactful visual identity that resonated with adventure enthusiasts and industry professionals alike.
- Ensured consistency across all materials, from digital content to print collateral like posters and expedition catalogs.
- Enhanced brand storytelling by translating the spirit of adventure and exploration into visual formats that resonated with the target audience.