Brand & Web Design
Overview
Jimena Duart is a psychologist offering therapy services for children, teens, and adults. The brand identity and web design were focused on creating a welcoming, trustworthy, and professional presence that could adapt to different age groups while conveying a sense of calm and understanding. The project aimed to reflect Jimena's approachability and expertise through a visually harmonious system.
Challenge
The challenge was to design a visual identity that would feel both professional and approachable for a wide range of clients, from children to adults. The branding needed to maintain a calming tone while being flexible enough for digital and print applications. A key focus was to ensure the design would support the therapeutic nature of the brand, fostering trust and comfort.
Process & Approach
I defined a professional yet approachable visual tone that reflected the therapist’s personality. The website and branding were designed with empathy, accessibility, and usability for all age groups in mind. Typography, color palette, and layout choices were aimed at conveying calm, balance, and trust. Every design decision supported message clarity and the sense of closeness the brand wanted to project.
Impact & Results
- A cohesive brand presence that resonates with the emotional needs of children, teens, and adults seeking therapy.
- A professional, welcoming visual identity that fosters trust and comfort.
- Improved brand clarity and recognition, helping Jimena Duart establish a stronger presence.
- User-friendly web design that aligns with the therapeutic process and encourages visitors to take the next step toward seeking help.