Brand Strategy & E-commerce Optimization
Overview
As Art Director & Brand Strategist, I led the visual direction and branding strategy for Porto Brazil, a swimwear brand combining fashion, lifestyle, and live experiences. I guided the comprehensive redesign of their Shopify e-commerce, improving UX, product presentation, and collection storytelling to elevate user engagement and conversion.
The brand also leveraged high-visibility activations, including the Mad Cool Festival, where a branded stand allowed festival-goers to engage directly and purchase products, reinforcing Porto Brazil’s vibrant and lifestyle-driven identity. Beyond live experiences, the project explored curated digital marketplaces like VS&Co-Lab, connecting the brand with premium international audiences.
Challenge
The project required navigating multiple strategic and creative layers:
- Positioning the swimwear collection as sustainable, lifestyle-focused, and visually engaging.
- Redesigning the e-commerce journey to enhance product discoverability, streamline shopping, and increase conversion.
- Maintaining consistent brand expression across live activations, digital touchpoints, and international markets.
- Integrating marketing and data-driven initiatives—including social media, paid campaigns, and SEO—to maximize visibility and drive measurable results.
Process & Approach
I led the design and strategy for Porto Brazil’s e-commerce platform, integrating market research and user testing to guide every decision. Product page layouts and navigation were optimized to make shopping intuitive and enjoyable. In addition, I created and implemented digital and graphic assets for marketing and promotional campaigns, including banners, newsletters, and social media content, ensuring a cohesive visual presence across online and offline activations such as the Mad Cool stand.
To support international expansion, content and marketing strategies were adapted for markets in the USA, Australia, and DATCH. Paid campaigns, social media engagement, and organic SEO were analyzed and optimized to strengthen the brand’s digital footprint.Impact & Results
- First swimwear drop sold out completely.
- Significant increase in website traffic and conversion rates after e-commerce redesign.
- Strong brand visibility and recognition at Mad Cool Festival and across key markets.
- Expanded international presence in markets like the USA, Australia, and DATCH.
- Data-driven marketing initiatives improved engagement and ROI across Google Ads, social media, and SEO.