Strategic Digital Design for Global Brands
Overview
At Gyro Madrid (Dentsu Aegis Network), I worked across global and regulated brands including Vodafone, World Cancer Research Day (AECC), SanDisk, WD App, and IQOS.
The work required balancing emotional storytelling, UX clarity, and strict brand or regulatory constraints across multiple digital formats.
Challenge
Each client presented unique constraints:
- Health awareness requires empathy and global adaptability.
- Tech products needed usability improvements and onboarding clarity.
- Regulated industries demanded precise messaging and compliance.
- The common challenge was designing scalable, accessible systems without losing impact.
Process & Approach
- Collaborated with writers, product teams, and brand managers.
- Built modular Figma systems for emails, landing pages, banners, and apps.
- Applied accessibility and localization best practices.
- Ensured cross-device consistency and performance.
Impact & Results
- +25% engagement across Vodafone and WCRD campaigns.
- 10,000+ social shares for WCRD content.
- +15% improvement in usability metrics for SanDisk & WD App.
- Internal recognition for strategic and scalable design delivery.