Brand & Digital Campaigns - E-commerce & Social
Overview
Working with weDo/ and L’Oréal for BestMedia, I delivered high-end campaign visuals across digital, print, and social channels. The work demanded absolute brand precision, fast turnaround, and consistency across markets.
This project went beyond execution: it required art direction under constraint, balancing creativity with strict global guidelines.
Challenge
- Extremely high aesthetic and quality standards.
- Tight timelines and parallel campaign deliveries.
- Multiple formats, platforms, and agency approval.
- Zero margin for brand or compliance errors.
Process & Approach
- Developed hero visuals, banner systems, e-commerce assests, brochures, presentations and social media campaigns.
- Created structured, reusable file systems with clear editing and export guidelines.
- Led QA rounds and approval workflows with the agency.
- Optimised delivery through a streamlined Adobe Creative workflow.
Impact & Results
- E-commerce & campaign assets deployed on time across all platforms.
- Positive feedback from L’Oréal brand teams on consistency and execution.
- Improved internal efficiency through reusable templates (export Illustrator to PowerPoint) and systems.