Brand Identity & Visual Design
Overview
Agüita is a Spanish handmade Sustainable Swimwear brand with a playful, fresh personality. The project involved creating a visual identity that communicated approachability, authenticity, and memorability through bold design decisions.
Challenge
The main challenge was standing out in a competitive market while keeping the identity light, friendly, and accessible. The brand needed to feel contemporary without losing its informal, human character.
Process & Approach
I developed the visual identity through logo exploration, colour palettes, and graphic elements that reinforced brand identity. Design decisions focused on clarity, adaptability, and impact, ensuring the system worked across packaging and communication materials.
Impact & Results
- Clear and recognisable visual identity.
- Strong brand personality communicated through design.
- Flexible system adaptable to future growth.