San Vaz

Sandra Vaz

Life as design is about creating and inspiring

I'm a journalist, creative graphic and web designer, specialized in conceptualization, content, and design. I create concepts and creative solutions, providing an identity and establishing a communication axis that is pleasant to the user’s senses, imagination, and understanding. The methods used to develop projects include strategic thinking and creative action. I define problems and generate ideas to solve them.

- Graphic Design & Brand Identity
- Web & Mobile App UI Design
- Development & CMS
- Video & Photography

Work Experiences

Today - September 2021

Creative Art Director / Digital Marketing Manager

Modular Home

Strategy and creation of graphic and digital content; web (WP), emailing, SEO, and social media (RRSS). CRM management. Corporate identity design, interactive commercial presentations, and product catalogs. Advertising and promotional campaigns, from initial concept to copy, creativity, final art, publication, and follow-up. Creation of content and advertising campaigns on social media (RRSS) and Google Ads, GMB (UTMs), GA4 KPIs, Business insights, Search Console, and GTM.

March 2020 - November 2018

Creative Art Director / Digital Marketing

Porto Brazil Global

Photography, photo retouching, advertising campaigns, creative development concept and full content in English and Spanish. Blog, Newsletter, survey forms, banners, landing pages.. Sponsorship at Mad Cool 2019 event management, influencers organizer, merchandising. Digital Marketing, Facebook Business Manager, Google Shopping & Analytics.

September 2017 - January 2015

Creative Art Director

Fragma

Creative Advertising - Communication: Planning, creation and development of the different graphic and web design projects. Content management, creative ideas, packaging, offline and online publicity campaigns. The company is a Xerox partner that gives online advertising campaign services with XMPie software. A perfect creative and innovative Marketing Strategy combination. CLIENTS: MSD, Ineco, Airbus, KPMG, Deloitte..

September 2021 - March 2020

Freelance Graphic & Digital Designer

Gyro

Meeting or communicating with clients to understand what they want out of a project, and helping them get those ideas out in a workable way. Designing advertisements, annual reports, artwork, books and their covers, brochures, logos, magazine covers, signs, stickers, tee shirts, web pages and other branding and communication materials. Revising a design brief so it fits a client’s budget and ideas more closely.

November 2018 - September 2017

Creative Art Director

Grupo Clece

Kick Offs. Graphic Design, concept creation, development and prepress for branding, full corporate branch in the UK and Spain. Laboral MAD Job Trade Fair held at Chamartín Train Station in Madrid creating all identity development and html website, laboralmad.es. Graphic pieces for different events organized by the company as Premios Compromiso in Teatros del Canal.

May 2014 - January 2011

Graphic and Web Designer

Lilo Frey Comunicación

Advertising: Creation, planning, execution and monitoring the agency´s media actions. Online and offline design project development, concepts, ideas, proposals, full ad campaigns development, impact follow-up, website development, banners, interactive landing pages, SEO, RWD. CLIENTS: Jeep, Pretty Ballerinas, iKasa, Casio, Aecc.

My skills

Business Strategy

80%

Design

90%

Digital Strategy

85%

Development

75%

Sandra Vaz

Work Experiences

Creative Art Director / Digital Marketing Manager

Modular Home

Creative Art Director / Digital Marketing

Porto Brazil Global

Creative Art Director

Fragma

Freelance Graphic & Digital Designer

Gyro

Creative Art Director

Grupo Clece

Graphic and Web Designer

Lilo Frey Comunicación

My skills

Want to discuss about any project?